7
Principles
28
Passing (45 checks)
17
Issues Found
foxnews.com is sending mixed trust signals. With 3 areas underperforming, a meaningful share of visitors are likely leaving without engaging. That puts you below the Media & Publishing average of 63. The fixes below are high-leverage and addressable quickly.
Principle Breakdown
How your site performs across all 7 trust-based principles
P1
Authenticity Over Persuasion
P2
Problem-Focused, Not Solution-Pushing
P3
Remove Pressure Tactics
P4
Build Trust Before Asking
P5
Transparency
P6
Two-Way Conversation
P7
Qualify, Don't Convince
What You're Doing Right
These principles are strong — protect them as you make changes elsewhere.
Principle 1
Authenticity Over Persuasion
75
/ 100
Principle 5
Transparency
93
/ 100
Your Action Plan
Ranked by impact-to-effort ratio — your #1 priority fix is shown below.
Hero section leads with problem or outcome
Open your hero with the problem your ideal client wakes up thinking about, or a concrete outcome they want
potential
No urgency manipulation
Remove all time-pressure language and let the quality of your offer create natural desire
potential
Acknowledges client pain before pitching
Open by naming the specific pain your ideal client is experiencing right now
potential
Specific results or social proof numbers
Add at least one specific, verifiable number to your copy — clients helped, results achieved, years active
potential
Uses questions to engage, not just statements
Weave at least 2-3 direct questions into your copy that speak to your client's situation
potential
Explicitly names who you help and their problem
Add a clear one-sentence statement of exactly who you serve and what problem you solve
potential
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This report is bookmarkable and available until June 27, 2026.