Good

·Grade C

Analyzed May 28, 2026·Expires June 27, 2026

Below Media & Publishing avg (63)

Top 58% in Media & Publishing

Principles

Passing (45 checks)

Issues Found

nba.com is sending mixed trust signals. With 3 areas underperforming, a meaningful share of visitors are likely leaving without engaging. That puts you below the Media & Publishing average of 63. The fixes below are high-leverage and addressable quickly.

Principle Breakdown

How your site performs across all 7 trust-based principles

Needs Work

Authenticity Over Persuasion

Avoids corporate buzzwords

Uses first-person voice

Introduces founder or team member

Acknowledges client pain before pitching

Claims are specific, not inflated

Critical

Problem-Focused, Not Solution-Pushing

Hero section leads with problem or outcome

Pain language present in copy

Uses questions to engage, not just statements

Explicitly names who you help and their problem

Educational content available

Good

Remove Pressure Tactics

No urgency manipulation

No artificial scarcity

No countdown timers

CTAs use invitation language

Needs Work

Build Trust Before Asking

Credentials or qualifications shown

Years in business or experience stated

Media mentions or press coverage

Specific results or social proof numbers

Testimonials or client reviews

Risk reversal (guarantee, cancel anytime, or refund policy)

Low-risk or free entry point offered

Testimonials include name, title, or company

Third-party review platform present (Trustpilot, G2, Clutch, etc.)

Case study or client results page

Video testimonial or social proof video

About page linked from site

Client or partner logos displayed

Good

Transparency

Pricing visible or pricing page linked

Phone number or direct contact visible

Footer contains company information

Social profiles linked

Process or methodology explained

Physical location or service area stated

Excellent

Two-Way Conversation

Contact form available

Phone or email contact visible

Booking or calendar link available

FAQ or Q&A section present

Email address directly visible

Live chat or messaging widget

Good

Qualify, Don't Convince

States who this is for (ideal client criteria)

States who this is NOT for

Uses "discovery" or "fit" framing for calls

Form or booking process to screen enquiries

Qualification language invites self-selection

What You're Doing Right

These principles are strong — protect them as you make changes elsewhere.

Principle 3

Remove Pressure Tactics

/ 100

Principle 5

Transparency

/ 100

Principle 6

Two-Way Conversation

/ 100

Principle 7

Qualify, Don't Convince

/ 100

Your Action Plan

Ranked by impact-to-effort ratio — your #1 priority fix is shown below.

Quick WinP1#1 Priority

Claims are specific, not inflated

Replace every unsupported superlative with a specific, verifiable proof point

+4.5pts

potential

Quick WinP2

Hero section leads with problem or outcome

Open your hero with the problem your ideal client wakes up thinking about, or a concrete outcome they want

+4.5pts

potential

Quick WinP1

Acknowledges client pain before pitching

Open by naming the specific pain your ideal client is experiencing right now

+3.8pts

potential

Quick WinP2

Pain language present in copy

Name the specific, day-to-day frustrations your ideal client is dealing with

+3.8pts

potential

Quick WinP4

Specific results or social proof numbers

Add at least one specific, verifiable number to your copy — clients helped, results achieved, years active

+3.1pts

potential

Quick WinP2

Explicitly names who you help and their problem

Add a clear one-sentence statement of exactly who you serve and what problem you solve

+3pts

potential

14 more fixes identified

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This report is bookmarkable and available until June 27, 2026.