7
Principles
38
Passing (45 checks)
7
Issues Found
trust-meter.com scores in the top tier for trust — passing 38 of 45 checks. Visitors are likely to feel confident and safe. Keep maintaining these standards as your site evolves.
Principle Breakdown
How your site performs across all 7 trust-based principles
P1
Authenticity Over Persuasion
P2
Problem-Focused, Not Solution-Pushing
P3
Remove Pressure Tactics
P4
Build Trust Before Asking
P5
Transparency
P6
Two-Way Conversation
P7
Qualify, Don't Convince
What You're Doing Right
These principles are strong — protect them as you make changes elsewhere.
Principle 1
Authenticity Over Persuasion
100
/ 100
Principle 2
Problem-Focused, Not Solution-Pushing
95
/ 100
Principle 3
Remove Pressure Tactics
100
/ 100
Principle 5
Transparency
91
/ 100
Principle 6
Two-Way Conversation
95
/ 100
Principle 7
Qualify, Don't Convince
100
/ 100
Your Action Plan
Ranked by impact-to-effort ratio — your #1 priority fix is shown below.
Social profiles linked
Link to your most active social profiles — LinkedIn for B2B, Instagram for visual brands
potential
Testimonials or client reviews
Collect and display attributed testimonials with full name, title, company, and a concrete outcome
potential
Testimonials include name, title, or company
Add full attribution to every testimonial: first and last name, title, and company. Ask clients to include a specific measurable outcome.
potential
Client or partner logos displayed
Add a "Trusted by" or "Clients we've worked with" logo bar using 4–8 recognizable client or partner logos
potential
Educational content available
Publish articles that directly address your clients' top problems — no pitch, just insight
potential
Case study or client results page
Create at least one detailed case study showing the client challenge, your process, and specific results with numbers.
potential
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