I'm Steve Lichtman.

I'm a marketer, builder, and the founder of Unshakable AF — a community where consultants and small business owners learn to attract clients through presence, not pressure. I wrote Plan. Execute. Rock. and I host the Unfiltered & Unshakable podcast. Everything I do comes back to one idea: you win by showing up as someone people can actually trust — no scripts, no chasing, no pretending.

Trust Meter is the digital extension of that work. Your website is making a trust impression on every stranger who lands on it, and you can't see it — you know too much about your own business to read your pages the way a first-time visitor does. So something in the copy, the structure, or the offer quietly creates hesitation, and all you see is traffic that doesn't convert.

Trust Meter makes it visible. Run a Trust Gap Analysis and you get a score, the exact places you're losing people, and rewrites for the copy that's costing you.

Your trust score. Everywhere it counts.

It's a self-assessment tool, not a black box. Every score comes with the reasoning behind it — because a trust tool that hides its methodology would be a punchline.

If you want to know what your site is telling strangers about you, run a scan. Two minutes. It'll probably show you something you didn't see coming.

— Steve