Your website is costing you clients.
Here's the proof.
Paste your URL and get your Trust Gap Analysis in seconds — an honest score, your weakest principle, and the one fix that matters most.
No credit card required · Results in under 60 seconds
We run our own site through the Trust Gap Analysis. Here's our current score — live, not a screenshot. If we're going to grade your website, you should get to see ours.
I'm Steve. I built Trust Meter because I kept landing on websites that felt off and couldn't tell you exactly why.
Most websites don't fail because the design is ugly. They fail because something in the copy, the structure, or the offer quietly tells the visitor “this isn't for you” — or worse, “don't trust this.” The owner usually has no idea. They just see traffic going up and conversions staying flat and assume they need more traffic.
They don't. They need to fix the trust gap. Trust Meter shows you where yours is.
— Steve Lichtman
Steve Lichtman · Marketer. Builder. Founder of Unshakable AF. Host of the Unfiltered & Unshakable podcast.
Consulting since 2012, after nearly two decades consulting for IBM's PartnerWorld network. Creator of Selling With Trust — the marketing framework and community behind hundreds of consultants' websites, intake systems, and book launches. Based in Long Island, NY, working with clients remotely for the past 12 years.
What the report actually looks like
Real report, real screenshots — walked through step by step.
Here's what a real report looks like
A real scan of our own site — not a mockup. Every principle scored, every failing check named, benchmarked against the industry average.
Here's the evidence behind a fix
Every failing check comes with why it hurts trust, what to do instead, and a concrete example — not a vague "improve your messaging" note.
Here's the AI Copy Fix generating rewrites
One click and Claude generates 3 ready-to-use rewrites for that specific check, tailored to the domain and industry. No blank page, no copywriter needed.
Here's the rescan with the score up
Apply the fixes, rescan, watch it move. Score history tracks every change over time — and if you'd rather not check manually, Site Monitoring rescans automatically and flags the moment your score shifts. This is our own site's real trend after the fixes above.
Two more things worth knowing: you can run this same analysis against a competitor's URL to see exactly where they're beating you, and once your score's where you want it, you can embed a live Trust Badge on your own site — the same one shown above, scoring us.
Here's who this is built for — and who should skip it.
For
Built for consultants, coaches, advisors, and agencies — anyone who sells on trust and relationships, where one client is worth thousands.
Not for
High-volume, paid-traffic funnels built on countdown timers and scarcity. My tool will just yell at you.
How the Trust Gap Analysis works
This isn't a black box. Here's exactly what it looks for, principle by principle. Every score traces back to something detectable — read the full methodology.
Authenticity Over Persuasion
Does your copy feel genuine and human — or does it read like a sales pitch?
Problem-Focused, Not Solution-Pushing
Visitors want to know you understand their problem before you try to sell.
Remove Pressure Tactics
Countdown timers, urgency CTAs, and scarcity language trigger alarm bells.
Build Trust Before Asking
Visitors need to feel safe and understood before they'll take any action.
Transparency
Clear pricing, honest limitations, and visible contact details signal nothing to hide.
Two-Way Conversation
Great websites invite dialogue. Low-friction contact options signal openness.
Qualify, Don't Convince
Help visitors self-qualify instead of trying to win everyone over.
One plan. Everything included.
You don't have to take my word for anything. Run the free scan first. You'll see your score, your weakest principle, and your top fix before you ever pull out a card. If the report doesn't show you something worth fixing, don't upgrade — no hard feelings. And if you do upgrade, you can cancel anytime from your dashboard. No email required, no retention flow, no “are you sure” guilt trip.
What's inside Pro
Trust Gap Analysis
Unlimited website scans across 7 principles with full evidence + AI copy fixes
Competitor Compare
Side-by-side trust breakdowns against any competitor URL
Site Monitoring
Track any site's trust score over time — scan on demand or automatically every Monday
Industry Benchmarks
See how you stack up against your specific industry average
I only built one plan on purpose — tiered pricing is its own kind of trust tactic, hiding the good stuff behind a bigger number and hoping you don't ask what you're missing. You get everything or you don't pay. Annual exists because trust scores move over months of real changes, not overnight. $197 for the year works out to $16 a month.
Billed monthly · switch to annual to save $31/yr
- Trust Gap Analysis — unlimited website scans
- Full 7-principle breakdown with evidence
- AI copy fixes and rewrite suggestions
- Competitor comparisons
- Report history + monitoring dashboard
30-day refund. Not right for you? Email us within 30 days of your first payment and we'll refund it in full — no questions asked.
What Trust Meter can't do
A few things worth saying plainly. It can't fix a bad offer — if what you're selling doesn't solve a real problem, a better trust score won't save it. It can't listen to your sales calls or coach your close. It's not an SEO tool — if nobody's finding your site, that's a different problem entirely. And a high score doesn't guarantee clients — it removes the reasons they leave before they ever talk to you. The traffic and the offer are still on you.
FAQ
Questions I get a lot
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It takes 30 seconds. No credit card. Just an honest score and a plan to improve it.
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