7
Principles
27
Passing (42 checks)
15
Issues Found
www.trust-meter.com has a solid foundation of trust but 2 areas are holding the score back. That puts you above the SaaS / Software average of 64. Visitors may hesitate before taking action. Fixing the priority issues below could meaningfully increase conversions.
Principle Breakdown
How your site performs across all 7 trust-based principles
P1
Authenticity Over Persuasion
P2
Problem-Focused, Not Solution-Pushing
P3
Remove Pressure Tactics
P4
Build Trust Before Asking
P5
Transparency
P6
Two-Way Conversation
P7
Qualify, Don't Convince
What You're Doing Right
These principles are strong — protect them as you make changes elsewhere.
Principle 1
Authenticity Over Persuasion
80
/ 100
Principle 5
Transparency
85
/ 100
Principle 6
Two-Way Conversation
95
/ 100
Principle 7
Qualify, Don't Convince
100
/ 100
Your Action Plan
Ranked by impact-to-effort ratio — your #1 priority fix is shown below.
Hero section leads with problem or outcome
Open your hero with the problem your ideal client wakes up thinking about, or a concrete outcome they want
potential
Specific results or social proof numbers
Add at least one specific, verifiable number to your copy — clients helped, results achieved, years active
potential
Avoids corporate buzzwords
Replace buzzword-heavy phrases with plain, specific, human statements
potential
CTAs use invitation language
Rewrite every CTA as an invitation rather than a demand
potential
No countdown timers
Remove countdown timers entirely. Let value, not manufactured urgency, drive decisions
potential
Social profiles linked
Link to your most active social profiles — LinkedIn for B2B, Instagram for visual brands
potential
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This report is bookmarkable and available until April 25, 2026.