1. Who We Are

Trust Score Analyzer (“we”, “us”, or “our”) is a website trust analysis tool operated by Steve Lichtman, accessible at trust-meter.com. This policy explains how we collect, use, and protect information when you use our service.

2. Information We Collect

Account Information

When you create an account, we collect your email address and name through Clerk, our authentication provider. We do not store passwords — authentication is handled entirely by Clerk.

Website Analysis Data

When you submit a URL for analysis, we fetch and analyze the publicly accessible HTML of that page. We store the resulting report (scores, findings, recommendations) associated with your account for up to 30 days. We do not store the raw HTML of analyzed websites.

Usage Data

We collect basic usage information including the URLs you analyze, timestamps, industry selections, and feature interactions (e.g., AI fix requests). This data helps us improve the product and is stored in Upstash Redis with automatic expiration.

Payment Information

Payments are processed by Stripe. We do not store credit card numbers or payment details. Stripe may store billing information in accordance with their own privacy policy.

3. How We Use Your Information

To generate trust score reports for URLs you submit
To provide your report history and score trend in your dashboard
To send monitoring alerts when a site you've opted into monitoring changes score
To process subscription payments and manage your Pro plan
To send transactional emails related to your account (report links, score alerts)
To improve the accuracy and quality of our analysis engine

4. Leaderboard

By default, high-scoring analyses may be submitted to our public leaderboard, which displays domain names and scores. You can opt out of leaderboard inclusion from within any report. Opting out removes your entry from public display immediately.

5. Data Sharing

We do not sell your personal data. We share data only with the following service providers:

Clerk — authentication and user management
Stripe — payment processing and subscription management
Upstash (Redis) — report storage and rate limiting
Sender.net — transactional email delivery
Anthropic (Claude API) — AI-generated copy fix suggestions (report content only, no personal data)
Vercel — application hosting and serverless functions

6. Data Retention

Reports — stored for 30 days, then automatically deleted
Report history summaries — stored for up to 1 year in your account
Account data — retained while your account is active; deleted upon request
Monitoring data — retained while monitoring is enabled; deleted when you turn monitoring off

7. Cookies

We use cookies for session authentication (managed by Clerk) and referral tracking (a short-lived cookie set when you arrive via a referral link). We do not use advertising or tracking cookies.

8. Your Rights

You have the right to:

Access the personal data we hold about you
Request deletion of your account and associated data
Opt out of the leaderboard at any time from within your report
Disable monitoring at any time from your dashboard

To exercise these rights, email hello@trust-meter.com.

9. Security

All data is transmitted over HTTPS. Access to stored reports is restricted to the authenticated account that generated them. We do not expose raw user data between accounts. While we take reasonable precautions, no system is perfectly secure — please use a strong, unique password for your account.

10. Children

This service is not directed at children under 13. We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated by updating the “Last updated” date at the top of this page. Continued use of the service after changes constitutes acceptance.

12. Contact

Questions about this policy? Email us at hello@trust-meter.com.

Privacy Policy